Instagram uses user information and photos for advertising

Instagram explained the terms of the new privacy policy, which was deemed to allow the service to sell user photos and information for advertising purposes. The photo sharing avenue explained that it is working on updating the language of the new privacy terms and has no intention of selling users’ photos.

instagramKevin Systrom, co-founder of Instagram, released a statement, which informed the users about the plan of innovative advertising and clarified the terms about ownership rights of the photos. Instagram users were furious about the new privacy policy as they started deleting their accounts and looking for alternate photo sharing avenues.

Talking about Instagram’s new terms, a statement from Systrom read, “To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear. The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.”

About the ownership of the photos, Systrom added, “Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this has changed. We respect that there are creative artists and hobbyists alike that pour their heart into creating beautiful photos, and we respect that your photos are your photos.”

The co-founder of Instagram stated that nothing will change about the privacy settings, if the users mark the photos as private, then they will remain private. According to Systrom, the new changes in the policy of the Facebook acquired service were released early so the users could provide feedback about them.

Instagram uses user information and photos for advertising

Instagram’s new privacy policy allows the site to sell the photos of the users for advertising purposes. Facebook owned photo-sharing website can also share user information with the social networking website and its other affiliates. Instagram users can opt out of the changed policies by deleting their account before 16 January.

The new changes of the privacy policy of Instagram will come into effect from January 16. Facebook is looking to increase its revenue as it plans for this move on photo sharing website. The social networking firm had acquired Instagram for £616 million ($1 billion) in April.

Citing the changes, a note on Instagram read, “We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you and third-party advertising partners.”

Instagram has stated that the reason to introduce these changes is to make it easy to work with Facebook. A statement from the firm said, “Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”

The new Instagram privacy policy has triggered a backlash among the users with many threatening to quit. Yahoo had to draw out of similar changes due to public furor, but now the question is, will Instagram revert back to its original policy?

Leave a Reply

Your email address will not be published. Required fields are marked *