Nielsen’s Roger Entner provides some numbers about mobile data usage that may be fueling the discussion about how much data we actually consume on our mobile devices and if tiered smartphone service plans make sense.
AT&T has caused quite a stir when it dropped its mobile all-you-can-eat data plan. Some analysts said that the majority of consumers would now be paying less, making smartphones much more affordable than they are today. But there were also those who said that AT&T was simply protecting itself from high data usage and was trying to find a way to profit from those who download gigabytes of data every month.
Nielsen examines 60,000 phone bills every month and has come up with interesting results. 6% of the 80 million smartphone users in the U.S. consume half of all data. 99% of smartphone users are better off with AT&T’s new tiered pricing plan. One-third of smartphone users consume less than 1 MB of data per month. A quarter uses zero data every month. More than a third of smartphone users have not signed up for a data plan.
Gartner weighed in and gave us a new forecast on data usage: By 2014, Gartner said, 1 billion people will be using mobile email globally. Worldwide business wireless e-mail accounts were estimated at more than 80 million in early 2010, including large, midsize and small organizations, as well as individual professionals — corresponding to about 60 million active users.